The Vucurevich School of Business is located in the Cleveland Professional Development Center, one of the most prominent buildings on the USF campus. In addition to housing the University's undergraduate and graduate business programs, the Vucurevich School of Business houses the Degree Completion Program. A unique instructional area within the Vucurevich School of Business includes the IdeaLab.

The IdeaLab hosts all of the Entrepreneurial Studies classes and enables students to better collaborate with one another, promoting hands-on learning. The IdeaLab uses three innovations to revolutionize the learning environment: IdeaPaint, Node Chairs and an 80-inch TV with a web camera. All three of these combine to make the IdeaLab a unique learning environment that stimulates creativity, innovation and discussion.

USF's Idea Lab in the Cleveland Center.
Professor Bruce Watley working with students in USF's Idea Lab.