Sports Marketing and Media (B.A.)
Discover course requirements for the Sports Marketing and Media program that prepares students for a career in the dynamic field of sports marketing, public relations, media, and broadcast sports journalism.
REQUIRED MAJOR CORE
Complete the following courses.
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Digital Photography
(3 s.h.)
or
- - Photojournalism (3 s.h.)
- - Principles of Marketing (3 s.h.)
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Marketing Research
(3 s.h.)
or
- - Marketing Management (3 s.h.)
- - Principles of Microeconomics (3 s.h.)
- - Consumer Behavior (3 s.h.)
- - Innovation & Problem Solving (3 s.h.)
- - Ethical Issues in Sports (3 s.h.)
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Sociology of Sport
(3 s.h.)
or
- - Sociology of Sport (3 s.h.)
- - Introduction to Social Media Management (3 s.h.)
- - Introduction to Sports Marketing (3 s.h.)
- - Introduction to Media and Visual Arts (3 s.h.)
- - Media Writing (3 s.h.)
- - Social Media for Public Relations and Marketing (3 s.h.)
- - Web Design (3 s.h.)
- - Event & Facilities Management (3 s.h.)
- - Legal Environment of Sport (3 s.h.)
Next Steps
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