Discover course requirements for the Sports Marketing and Media program that prepares students for a career in the dynamic field of sports marketing, public relations, media, and broadcast sports journalism.  

REQUIRED MAJOR CORE

Complete the following courses.

  • - Digital Photography (3 s.h.) or
    • - Photojournalism (3 s.h.)
  • - Web Design (3 s.h.)
  • - Principles of Marketing (3 s.h.)
  • - Marketing Research (3 s.h.)
  • - Marketing Management (3 s.h.)
  • - Principles of Microeconomics (3 s.h.)
  • - Consumer Behavior (3 s.h.)
  • - Innovation & Problem Solving (3 s.h.)
  • - Ethical Issues in Sports (3 s.h.)
  • - Sociology of Sport (3 s.h.) or
    • - Sociology of Sport (3 s.h.)
  • - Introduction to Social Media Management (3 s.h.)
  • - Introduction to Sports Marketing (3 s.h.)
  • - Introduction to Media and Visual Arts (3 s.h.)
  • - Media Writing (3 s.h.)
  • - Social Media for Public Relations and Marketing (3 s.h.)
  • - Event & Facilities Management (3 s.h.)
  • - Legal Environment of Sport (3 s.h.)

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