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A new look for a longstanding identity

On September 8, 2022, the University of Sioux Falls celebrated its 139 year anniversary with the unveiling of a new visual brand that celebrates the institution’s rich Christian liberal arts history. For 139 years, the University of Sioux Falls has been graduating highly qualified employees into diverse industries including healthcare, education, business, finance, technology, social work, the arts and more. 

USF’s new look visually reflects how the institution’s current academic programs are continually being adapted and revised for relevance; how new programs such as USF’s Doctorate in Leadership and even associate degrees are being created to be on the front edge of change making; and how delivery formats are evolving to reach today’s learners where they’re at.

As the landscape of higher education is rapidly changing, the new look reflects a modern approach to upholding the 139-year-old institution’s longstanding mission, vision and traditional motto of Culture for Service, that is, to seek to foster academic excellence and the development of mature Christian persons for service to God and humankind in the world.

Learn more about The Difference is Here campaign that launched with the new logo.

Frequently asked questions

Resources for Staff and Faculty

Brand tools such as high-resolution versions of USF’s new logos, email signatures, PowerPoint templates and electronic letterhead can be found by logging into MyUSF, navigating to the Employee Info tab and then the Brand Tools link in the left-hand menu. Please contact with questions.