The University of Sioux Falls has named Joe DeMay as just the third head coach of the women's soccer program in January 2025. With more than two decades of experience in coaching, development, and leadership, DeMay brings a wealth of expertise and a proven track record to the Cougars.
DeMay joins USF from Sioux Falls City FC, a local pre-professional United Soccer League W League team, where he serves as Sporting Director. He played a key role in establishing the club's playing philosophy, player development plans, and coaching methodologies. His strategic approach to analytics, scouting, and player well-being helped transform the organization into a national competitor. In each of their first three seasons, Sioux Falls City FC was named Women's Premier Soccer League (WPLF) Franchise of the Year and earned honors for Offensive Player of the Year, Defensive Player of the Year, and Coaching Staff of the Year.
Additionally, DeMay serves as a coach educator for U.S. Soccer, facilitating A-Youth coaching courses and mentoring coaches nationwide. His approach emphasizes collaborative learning in both virtual and in-person settings, ensuring personalized support tailored to each coach's individual needs and goals.
Before his time with Sioux Falls City FC and U.S. Soccer, DeMay held several roles, including Girls Academy Director at Shattuck-St. Mary's Academy in Faribault, Minnesota, and Director of Development at St. Croix Soccer Club in Stillwater, Minnesota. His collegiate experience includes serving as associate head coach of women's soccer at Purdue University Fort Wayne, where his teams consistently excelled both athletically and academically.
DeMay has also worked as an adjunct instructor for Racing Louisville (NWSL), identifying and supporting top soccer talent across the nation. Throughout his career, he has been instrumental in developing players who have reached collegiate, national, and professional levels.
DeMay holds a bachelor's degree in education from Youngstown State University and resides in Sioux Falls, SD, with his wife, Sherri Meyers. The couple has two adult daughters: Kate, who lives in Asotria, NY, and Harper, who lives in Port Orchard, WA.