Spotlight: Joe Schaeffer

“You believed in me when I didn’t believe in myself.”

This handwritten note from a graduating art student, tucked into Joe Schaeffer’s desk drawer, captures the heart of his vocation. 

“I enjoy helping students grow into themselves,” says Schaffer, assistant professor of graphic design. “Sometimes it’s just about giving them the confidence to carve their place in the design world.”

Schaeffer has been sharing his motivation and talents with the USF Art Department since 2020, using his own experiences as an accomplished artist to guide students through the rigorous program. 

After earning his graphic design degree in 2013, Schaeffer immersed himself in agency life, learning the pulse of the industry. His return to USD for his M.F.A. in 2016 marked a turning point in his creative identity. 

 “I discovered a passion for teaching and joined USF in the spring of 2020—just as the world shifted. I had a challenging start but I love where this path has taken me,” he says. 

In addition to his role as an educator, Schaeffer keeps one foot firmly planted in the industry. He evolved into a serious fine artist during grad school, creating bold pieces that fuse design principles with abstract expression and the use of black ink, oil and acrylic. He has maintained an independent design practice for over a decade, served as chair of the Sioux Falls Visual Arts Committee, is actively involved in public mural projects and serves as USF’s gallery director.

In 2024, Schaeffer helped launch Norse Art Space alongside co-owner Cody Henrichs, a well-respected artist and curator. His collaborations within the art community allow him to connect students with design inspiration, job opportunities, service projects and other artists. 

“I would not be where I am without some instrumental connections,” he reflects. “Exposing students to people, places and opportunities helps them create their own story. It’s rewarding to be a part of this chapter.”